They already have an audience that is engaged, interested in their content, and influenced by the information they provide. How and why has influencer marketing gone from an intriguing trend to a commonly-used marketing tactic? Well, influencers are often masters of the platforms they use and the field or topic they talk about. Additionally,11% say it's the top ROI-generating trend they've tested. While 57% of marketing professionals that currently leverage influencer marketing say it's effective, 46% of them plan to increase their investments in 2022. When we asked global marketing professionals which trends they planned to invest in for 2022, 34% said influencer marketing, putting it at the top of the list - above other trends like mobile web design and short-form video marketing. Influencer marketing will evolve from trend to a common marketing tactic. ABM will align more sales and marketing teams.ġ.
Consumers will step into virtual reality (VR) and augmented reality (AR) experiences.Inbound marketing will remain a best practice for growing brands.More consumers will hear branded audio content.Virtual events will continue, but some brands will invest less.More businesses will use SEO to concur search traffic.Experiential marketing could make a comeback.
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